About Mark Ellis

Mark is responsible for the promotion of Welcome Systems' wide array of hospitality products and services. A self-confessed geek, Mark spends his personal time indulging in a number of passions that include photography, music-making, cycling and football. But not at the same time, obviously.

5 things to include in your restaurant marketing plan for 2018

By |January 6th, 2018|

Ok, so it’s January already and you’re only just deciding to put together your restaurant marketing plan for the rest of the year.

Guess what… you’re not alone!

The realities of operating a restaurant often result in tasks of this nature taking a back seat; it’s totally normal and nothing to be ashamed of. However, with 2018 […]

How to manage your time better as a restauranteur

By |December 30th, 2017|

If only the day offered more time, eh?

As a restauranteur, this thought will doubtless cross your mind regularly. There’s simply never enough hours in the day to get everything done!

Unfortunately, time is completely out of your control. All you can do is harness it and use every minute to your advantage.

With that in mind, we […]

How to prepare your restaurant for Christmas

By |December 21st, 2017|

Ah – Christmas as a restauranteur…

While everyone else is winding down at the day job, frantically buying presents and nursing work do hangovers, you’re working harder than ever.

Despite what industry outsiders might think, business doesn’t come easy for restaurants at this time of the year, and if you’re nearing the end of the festive period […]

8 restaurant event ideas to boost cover numbers

By |December 15th, 2017|

There’s nothing worse than glancing at your restaurant booking system and realising that the next few weeks are looking rather bereft of guests.

Boosting visits to a restaurant has always required some creative thought, but there are few better ways to do so than stage an event.

Here’s eight restaurant event ideas that may help you fill […]

6 questions to ask potential new head chefs

By |December 10th, 2017|

Let’s get this straight – finding a brilliant head chef is hard work.

If you’re a restaurateur, you’ll know this all too well. Head chefs are often temperamental, artistically complex and deeply passionate about their craft. As a result, the best out there are very few and far between.

People do move around in hospitality, though. Head chefs, […]

The restaurant marketing trends to look out for in 2018

By |November 26th, 2017|

It’s hard to believe that it’s almost December, but even harder to believe that means 2018 is nearly upon us.

It’s traditional at this time of the year to look forward and consider what trends might be on the horizon for modern restaurateurs, and we think there are four in particular to look out for. They […]

How to serve food to the Instagram generation (guest post)

By |November 17th, 2017|

The millennial market can be tough to crack. Mike Hardman, from catering equipment retailer Alliance Online, shares his top tips for attracting millennial diners with Instagram-ready dishes.

The millennial appetite for restaurant dining shows no signs of diminishing. With 54% of 18–34-year-olds spending the majority of their disposable income on eating out (Experian), it’s clear that […]

How to bring more baby boomers into your restaurant

By |November 9th, 2017|

Millennials, millennials, millennials – that’s all we seem to hear these days.

But what if, as a restaurateur, you have plenty of this particular generation already sat at your tables? What about the generation that it’s assumed is hoarding significant amounts of disposable income?

You want in on that, clearly, and while you may have been tempted […]

Creative ways to supercharge restaurant receipts

By |November 2nd, 2017|

A receipt’s just a receipt, right?

Wrong.

It may well have been a standard element of the restaurant dining experience for decades, but these little slips of paper can do an awful lot more for your business.

Anyone who works in the restaurant sector and, indeed, those who enjoy it as punters, will know that it remains one […]

How to be a better restaurant manager

By |October 27th, 2017|

If you’ve had a particularly bad week at the restaurant, read the title of this blog post and decided to click, expecting miracles – think again.

There is no silver bullet to becoming a great restaurant manager. And you know why? Because it’s one of the hardest jobs on the planet.

It’s virtually impossible to describe why […]