Here at Welcome, we’re on a mission to continue horizon scanning for the next significant technological advancements. We are always looking for ways to innovate so that we can continuously better our products in order to provide our customers with features that will exceed their expectations. The latest result of this is a great new feature which will be available to all Welcome Table users shortly. The new marketing module will allow restaurateurs to engage directly with customers and tempt both new and returning guests back through their restaurant’s doors.
Communication plays a huge part in the success of every business; it is important that you keep in touch with your customers in order to gain their loyalty. A common problem that restaurateurs experience is that they tend not to make contact with the customers after they have visited.
We like to think of this new feature as a ‘call-to-action’ button for you. Rather than letting customers slip away, the new marketing module will enable you to take action and send your customers a range of enticing offers in order to help increase the number of return visits your restaurant receives. Once you have collected the customer’s information, it will be retained within Welcome Table which will then enable you to monitor how many times they have visited your restaurant.
The marketing module’s cornerstone feature is the mailing functionality which will allow you to sort and group your customer data. By segmenting your customers, you can send emails containing offers, newsletters and loyalty schemes safe in the knowledge that they will be relevant for the target audience. Monitoring customer engagement is simple and effective with the reporting tool which will confirm who has opened and viewed the emails you send.
So, do you want to increase the number of repeat restaurant bookings you receive and gain loyal customers? Good news – the Welcome Table marketing module is on the way. Keep an eye on this blog for udpates!