How to prepare your restaurant for a profitable Christmas

By |November 30th, 2016|

With Christmas and New Year’s Eve just around the corner, you may be wondering how to take advantage of the inevitable influx of festive parties and diners wishing to celebrate the end of another year.

To those outside of the trade, this task could easily be dismissed as a case of ‘take it while you can […]

5 things you may have forgotten to include on your restaurant website

By |November 25th, 2016|

Every business owner has, at some stage, taken a look at their website only to question why on earth a vital piece of information is missing.

Usually, it’s something obvious. The telephone number (no, really – it happens), or even the crucial call-to-action button that tells visitors exactly what they need to do in order to […]

3 zero-cost Facebook campaigns for restaurants

By |November 16th, 2016|

In a world of Snapchat, Pinterest and Instagram, Facebook is something of an old hand. In fact, it’s hard to believe that the world’s most recognisable social network was originally launched way back in 2004.

Back then, it was nothing more than a vehicle used by college kids in America to connect with one another. Now, […]

It’s not too late! How to make the most of Halloween at your restaurant

By |October 26th, 2016|

Panic stations! Halloween is but days away and you’ve done absolutely nothing marketing-wise for your restaurant that could even remotely be described as ‘spooky’.

Don’t worry. There’s still time. In fact, this time of the year is all about surprising people and catching them off guard, so a bit of last minute promotion isn’t a bad […]

Unusual marketing ideas for restaurants (that don’t involve getting naked)

By |October 19th, 2016|

London’s first eating establishment to actively encourage its diners to remove every item of clothing before settling down for a slap up meal (if you’ll excuse the expression) had over 46,000 people on its waiting list at launch. Forget the naked chef – naked restaurants are on the rise.

Forty-six thousand people willing to get naked. In […]

Should restaurants develop their own mobile apps?

By |October 12th, 2016|

For anyone who has spent a considerable amount of time within the tech realm <raises hand>, the rate at which software has become a permanent fixture in modern day society is simply staggering.

‘Apps’ (the word ’software’ has all but been consigned to the history books) are now an intrinsic part of the world we occupy. […]

5 schoolboy errors that will upset diners

By |October 4th, 2016|

We’re all human. Sometimes, we make mistakes – silly mistakes.

Unfortunately, in the restaurant trade, even the silliest of errors can result in very unhappy diners. And unhappy diners talk; consumer opinion drives commerce in the modern world and if you inadvertently upset a guest, the domino effect of their anger can be rather frightening.

It starts […]

How to land that job as a waiter or waitress

By |September 29th, 2016|

If you’re good with people, love food, enjoy working in busy environments and value camaraderie and teamwork over sole endeavours, working front of house in a restaurant could be the perfect career.

Perfect, but challenging, mind. For every nice customer, there’s a difficult one who demands every green bean to be cut to the same length; […]

How to manage millennials in the restaurant trade

By |September 21st, 2016|

The millennial generation has officially surpassed the baby boomers to become the largest living generation. They are, for want of a better word, everywhere.

Chances are, if you’re a restaurateur, you’ll have several millennial generation staff working at your establishment, and, if you’re not part of that generation yourself, you may also be aware that they […]

5 of the best blogs for restaurant owners

By |September 15th, 2016|

You can never stop learning as a restauranteur. And, rather conveniently, you have in front of you a device that opens a window to an enormous amount of material that will help you fill dead tables, raise overall profitability and create menus and dining experiences that will ensure your business is the talk of the […]