About Mark Ellis

Mark is responsible for the promotion of Welcome Systems' wide array of hospitality products and services. A self-confessed geek, Mark spends his personal time indulging in a number of passions that include photography, music-making, cycling and football. But not at the same time, obviously.

8 essential website directories you need to list your restaurant on

By |March 22nd, 2017|

In a world of content marketing, a multitude of social media channels and pay-per-click advertising, you’d be forgiven for assuming that website directories are a bit… well, 90s.

We’ve got news for you – online business listing websites are as relevant now as they ever were. And the reason is simple – modern consumers love to […]

Personalised email marketing ideas for restaurants

By |March 16th, 2017|

If you’re investing significant amounts of time in social media marketing for your restaurant and seeing poor results, did you know that you’re six times more likely to receive click-throughs from email marketing campaigns?

Social media is a vital tool for restaurants, but it all too often overshadows the benefits of one of the Internet’s oldest […]

How to stay grounded in the restaurant industry

By |March 8th, 2017|

“Go on, let’s have another drink,” says the restaurant owner. Only, you don’t want another drink. You’ve been on your feet for twelve hours and have just overseen one of the most trying evening shifts you can remember. You’re also three sheets to the wind and badly in need of a lie down.

He’s relentless, though. […]

4 things that keep restaurateurs up at night (and how to deal with them)

By |March 1st, 2017|

Bad night? If you’re a restaurateur, you’re probably used to tossing and turning each night, wondering if you’ll ever be able to get any sleep in preparation for yet another long day ahead.

There are so many things to worry about, ponder, and turn over and over in your mind; the pressures associated with keeping a […]

Blog of the week: Random acts of kindness from restaurants nationwide (Restaurant Hospitality)

By |February 24th, 2017|

In case you missed it, 17th February was National Random Acts of Kindness Day, and in our blog of the week, Restaurant Industry takes a look at the acts of kindness instigated by eateries across the United States.

From Dunkin’ Donuts donating five-hundred $5 gifts cards to the Rochester Police Department to ‘Coffee with a Cop’ events, […]

Running a chain restaurant? Here’s how to get that ‘local feel’

By |February 22nd, 2017|

Let’s get this straight: there’s nothing wrong with running a chain restaurant. Far from it. You’re contributing to the economy, working in a wonderful industry and creating unforgettable dining experiences for guests.

There is, however, one unavoidable aspect of running such an establishment; it can all feel a bit ‘samey’. After all, your restaurant is identical […]

4 ingenious ways to reduce your restaurant’s carbon footprint

By |February 15th, 2017|

No matter your opinion on global warming, one thing’s for certain: gas and electricity aren’t the cheapest of life’s necessities.

Wholesale and energy supplier prices continue to rise and locked-in tariffs are a constant source of concern for the regulators. Energy, it would seem, is likely to always be a contentious issue both at home and […]

The restaurant tech your guests will want in 2017 and beyond

By |February 7th, 2017|

We live in a consumer-driven society. Online reviews inform purchase decisions, and the increasing sophistication of web-connected devices continues to put more power into the hands of the customer.

The restaurant sector is no stranger to tech-driven trends. Diners will now scour the web before booking a table, eager for public opinion on their shortlisted eateries, […]

Blog of the week: actually, most restaurants DON’T fail in their first year (Forbes)

By |February 3rd, 2017|

One of the most common metrics banded about in the hospitality industry is the number of restaurants, bars or pubs that are closing every week. In the UK alone, it’s believed that over 5,500 restaurants are at risk of closing down in the wake of the county’s impending exit from the European Union.

However, no matter […]

6 tips for renovating a tired hotel restaurant

By |February 1st, 2017|

Every time you walk through the room, your heart sinks a little; the place looks dreadful. Colour has all but drained from the walls and the 1970s have been on the phone; they want their furniture back.

Let’s face it – your hotel restaurant is tired. It needs a proper refresh. And not just a lick […]