Unless you’ve been hiding under a rock for the last few days, you’ll be aware that there is a rather large sports event taking place in Rio at the moment.

The Olympics has made a welcome return (unless you’d rather see the BBC’s usual programming) and with it comes a raft of inspiring stories and an increased temptation on the public’s behalf to peel themselves from the sofa and dust off the bicycles that have lay dormant in sheds and garages for the last three years.

As far as Epos Now are concerned, though, it’s also an opportunity to think back to London 2012 and consider how national pride could be used as a method to boost sales in business. And why not?

Check it out:

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